Back in October, Marvel Comics solicited a follow-up to their Secret Invasion (SI) series called “Requiem”. At that time, SI wasn’t finished so to avoid potential spoilers, the solicitation had no content information. I had no idea what the book was going to be about other than the fact it was $3.99 US for 64 pages.
The comic is shipping Wed, Dec 24 and on Dec 4, the rest of the information about the book was finally made avaialble to retailers in a secret retailer area on Diamond Distribution’s website (why this wasn’t done from the get go, I can only guess for fear of leaks). So 6 weeks after I had placed my regular monthly order for Marvel’s comics, I had to look up new information and place another order which is somewhat counter productive to my daily routine.
Anyway, my personal timetable notwithstanding, here’s the information about the new book;
SECRET INVASION: REQUIEM
Written by DAN SLOTT, Pencils & Cover by KHOI PHAM
An important stepping stone to the big shake-up in MIGHTY AVENGERS by the new creative team of Dan Slott and Khoi Pham, featuring a new name and identity for one of Marvel’s classic characters! In this 8-page story after the tragic events of SECRET INVASION #8, two of Earth’s mightiest heroes reflect on the life and times of a fallen comrade.
Plus over 40 pages reprinting two classic tales from Marvel’s Silver and Bronze ages: the Wasp’s first appearance (TALES TO ASTONISH #44) and the infamous Hank-hitting-Jan story (AVENGERS #213) — presented with all-new, modern coloring.
64 PGS./Rated T+ …$3.99
FOC – 12/4, On-Sale – 12/24
So, for all my waiting and double time wasted on ordering, I see it’s for a book that has only 8 pages of new material. Wow. And to cap it off, it also has an extra special reprinting of the “Hank Pym – Wife Beater!” I know the story is essential to the character’s histories and it’s not a topic that’s so taboo it cannot be reprinted but read the solicitation for the thing!
“infamous Hank-hitting-Jan” For starters, even though it was one “hit”, he didn’t just hit her, he beat her. It was spousal abuse. It was daring, contraversial and significant to comic history and this solicit seems to cheapen it a bit, especially when coupled with, “presented with all-new, modern coloring”. To enhance the beating effect?
There’s a part of me that know’s I’m being hyper-sensitive about this, but in an industry that seems to be trying to distance the publisher from the retailer coupled with this “happy holiday season”, it’s just another frustrating bit of nonsense that I can’t deal with. I took a stand on this one. I ordered no shelf copies for my store. Yeah, Marvel needs to keep their secrets but there has to be a better way that to force me to do my job twice, especially when you’re trying to sell me books that don’t sell for me.
Now, if DC could just start shipping their big ticket books on time…
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Barnes & Noble, one of North America’s largest book chains, has shown a larger than expected loss in the 3rd quarter of this year, $18.4 million. As such, they will be scaling back on purchases of just about everything including, as the news peoples like to differentiate, manga and graphic novels.
No big shock there, really. As newscasters constantly report on the “global economic crisis”, striking fear into the hearts of Joe Six-packs across the land who then curl up in a ball and cower in the corner with their socks full of dollar bills, it was only a train coming from a mile away that consumer spending would be down and, as such, non-essential sectors would be affected severely.
And no, I do not solely blame the news for the collapse of the US economy (I mostly blame unions) but I do blame them for blowing things up and striking fear into the general public instead of offering realistic, helpful advice to keep things moving along in the retail market. Of course, this discussion could ramble on for weeks so I’ll circle the wagons back the point of the topic, are chain book stores good or bad?
Just like everything else in this crazy world, ask ten people involved in an industry one question and get ten different answers. This, of course, is just one answer.
They are good. Now, why are people competing with my dollar, usually by undercutting the SRP, good for my business? Exposure. They expose comics to people who would never think of entering a comic shop to comics, reminding them that they are still being made and invoking moments of nostalgia. The advantages small book shops like us get from them, aside from the aforementioned, is that large chain book stores offer minimal selection and the staff, generally, are not people who specialize in that area and could be helpful in the ways of offering suggestions to people directly or make recommendations for gifts.
It’s like buying throw away shoes at Wal-Mart but when you need good shoes; you go to a specialty shoe store and get all the help you need.
So having B&N, and probably Amazon, Chapters and the rest, have a poor quarter does not help keep comics in as much of the limelight as I’d like. Anytime there are cutbacks, something suffers and as far as comics have come, they will probably be hit the hardest as they are the least respected. We do need chain book stores to do well, just not too well.
The stories of how once comics were everywhere are many and usually the biggest target as to why the industry isn’t as healthy as it used to be. While I could easily point the blame at many other issues that have brought things down, exposure is key and without it, we all suffer. With TV and film giving the medium a nice (and seemingly needed) bump, it’s essential to capitalize on comics being so much in the public eye. Buying (the right) comics as holiday gifts can go a long way into indoctrinating new readers or rekindling lost ones. Plus, it gives you another reason to talk geek at the family reunion over the holidays instead of just getting hammered and hitting on your cousin for three straight days…
Ahem.
Buy comics this Christmas. The end.
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Amiskwaciy Academy is located in Edmonton, near the Municipal Airport. About six years ago one of the terminal buildings was beautifully converted into this school that focuses on Aboriginal culture, values and tradition. Amsikwaciy (pronunced a-misk-wa-chee) means Beaver Hill and is the term Native people first referred to Edmonton as. It’s a very progressive school that is offering opportunities to kids to learn and grow in ways that many schools don’t even try for.
Back in June, HH was contacted by the school libriarian, Tami, who told me that the library at the school had been closed for the past 4 years and just recently reopened. She wanted to host a book fair in the fall as a way to help energize the kids (and teachers and parents) into reading more. We, obviously, said we’d love to.
The book fair was scheduled for early Nov but the first full week of October was Read-In week in Edmonton and Tami asked if we would come and speak to a couple of classes then as well. We were very in demand for that time but we made sure to fit them in. With some assistance from HH friend Julie D, we went off on a Wed (yep, new comic day) and spoke with 2 classes about all things comic geeky, as I have done more than a couple times before. It was a good experience as the teacher for both classes was a bit of a fanboy and his enthusiam spread to the kids who weren’t quite sure what to expect.
Now this school is very, very cool school. It’s sleak and clean and adorned with plenty of imagery about the local history of the Cree couple with several modern pop culture references used to helped inspire the kids. It’s the best of both worlds, really. History without being dull; moderism without losing touch with the past. I was really looking forward to coming back and seeing what more of the kids liked to read.
That brings us to Nov 3 and the book fair. HH was to be there from 3 to 7 during the parent/teacher interviews, hopefully cornering the captive audience and motivating more kids (and parents) to read. I sent out an open invite to the HH community to get a couple of artists to come with me, to sketch for the kids which is always a big thrill when we do it. Three people were available, Tony E, Vanessa B and Paul L, which was awesome and as I began to mentally compile the list of books I wanted to showcase at the fair, I became increasingly excited at the impact we could have on this community.
Loaded and ready (on a Wed again; the sacrifices I make), I headed off the to the school. I had a bit of a Geroge Castanza moment when I was able to find a parking stall right near the entrance but I tried to contain my nerdgasim. Wheeling in my first cart load of books I was wondering how many other stores were going to take advantage of this opportiunty to help expand the local readship.
Sadly, the answer was none. Nearly all the other local bookstores had been invited, big and small, and all declined to have a presence which was unfortunate since having only one vendor with only one type of book made for a less than inspiring event.
This rant is not meant to be a back patting one, it’s one more to relfect at how pissed I am at these other bookstores. I have seen most of them at $200 a head conferences, selling to “intellectuals” and I hear them on panels and read them in the papers about how their business is suffering from a declining readership but when given the opportunity to go out and breed more readers, they refuse to show. All I can say to them now is shut up.
I’m sure they have their excuses and I very easily could have had them as well; it was on a Wed, my busiest day at the busiest time, after four straight weeks of big events. But this was important and it should have been more imprtant to all those “struggling, woe-is-me” stores out there. They should have taken the time to come and try to sell things to people who don’t buy their things! It’s what you do! We had three people who, in some cases took time off from their jobs, came and offered a FREE service to the school with no finiancal incentive anywhere to be found. Hell, Tony didn’t even take them up on the free dinner.
Is this what our society has come down to? I have seen more than enough individuals not wanting to help others but businesses often seem to step up. And I have seen more than enough individuals not wanting to help themselves but now businesses are wallowing in their own pity too? It makes me sad and sick.
I’m sufficently pissed that I want to go off an a tangent about government bailouts and lousey business practices but I won’t. I’ll just try to leave this on a more positive note with a huge thanks to Tony, Vanessa and Paul who came and helped out at this event. I should also thank every other friend of HH who has pitched in and made a difference at any school we have attended or event we have hosted. You have made and impact and it’s greatly appreciated.
The Shepherd
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Here’s Fred’s answers to my questions.
Spirit of the Century/FATE 3.0
- With the products Spirit of the Century and Spirit of the Season currently in print and several others currently in the process of being completed (Dresden Files, and a SotC supplement), what is next for FATE 3?
Hopefully Dresden Files be a better game than Spirit of the Century, as we’ve learned a few things about how the Fate 3 engine runs from listening to feedback on Spirit, such tweaking the fate point economy and making some new decisions about how combat runs so it won’t drag on.
Lenny Balsera and I have been talking about where to take Fate 3 once we get past the great wall of Dresden, and we’ve got a few ideas cooking. One that we may or may not follow up on is to do some of the development of a Fate 3 “core book” out in the open as a series of blog posts. But either way, eventually we’ll roll all that and more up as a book, just like we did with Fate 2, and make the PDF free for all online.
- What can you tell me about the products currently nearing completion? When can we expect them?
Ohhh, the pain, the pain inherent in that question.
Evil Hat has a curse. We’re hexed. Whenever we talk dates and deadlines, we strum the threads of karma and the universe comes along and kicks our precious timeline in the jimmy.
All I can say about the Dresden Files RPG is what’s next: we have a second round of alpha playtesting that I’m hoping to get kicked off by the end of the month — basically I need to get past Dexcon this next week, and then do some revisioneering, while Lenny finishes up his latest work, and assemble the playtesting crew.
But that’s just the second alpha round. You can get a sense of the full scope of the project by checking out my “State of the Hat” posts over on my livejournal: http://drivingblind.livejournal.com/tag/state+of+the+hat
Don’t Lose Your Mind, a Don’t Rest Your Head supplement written by Benjamin Baugh, is planned for release at GenCon in August.
And we’ve just kicked off the very very beginning of development on a new Spirit of the Century supplement, also with Benjamin, but we’re early enough in that process that it doesn’t have a date attached to it.
We’re also working with Chad Underkoffler to publish his Swashbucklers of the 7 Skies game, which is the next PDQ product from him, and Daniel Solis’ Do: Pilgrims of the Flying Temple. But both of those projects are still exploring themselves, playtesting and such, so it’s hard to give those timelines too. Plus: the curse!
Don’t Rest Your Head
- Are there more supplement materials like Don’t Lose Your Mind planned for the DRYH product line?
Planned, no, but possible, yes. It’ll partly depend on how well Don’t Lose Your Mind does, in terms of sales. Don’t Rest Your Head has done reasonably well for us, selling around 1500 copies over the course of two-plus years. But that suggests a potentially small market for supplemental material. So it’s up to the public to show us what it thinks of the idea of expanding the game, and whether it’s worth our time to go big or go small or go home, as far as our plans go.
Do: Pilgrims of the Flying Temple
- How would you describe the setting of Do in three sentences or less?
Flying monks living in a temple at the center of the sky solve the problems of the universe when those problems come knocking. The sky is full of these Little Prince style worlds; every now and again, someone on one of those worlds sends the temple’s pilgrims a letter requesting their help. And so the pilgrims fly off to set things right, with Avatar: The Last Airbender style visuals at their backs.
- Will Do use a system we’ve seen before, or is it something completely new?
Completely new. Daniel Solis has a brain that works nothing like the rest of us. Dan’s been something of an amateur boardgame designer for a while, so he brings an unusual approach to how he designs roleplaying games. He’s also one of the best layout artists out there, having an incredible eye for aesthetics. Frankly I can’t wait to see what this means for the final form Do will take.
General Questions
- In SotC and DRYH, a fairly generic setting is provided with a few details that a gaming group can choose to use or not (for example, the character of Doctor Methuselah). In future supplements, will we see a continuation of these storylines? Why or why not?
Don’t Rest Your Head has what Ken Hite called a “thin gruel” of a setting, and honestly that was a pretty fair evaluation. DRYH doesn’t have a super-strong setting in part because it simply can’t. The “right way” to do DRYH, at least from my perspective, is to build your own campaign-specific setting out of the answers the players give on their character questionnaires. There’s no real way to write for that — but that’s part of why the GM’s side of the system is so lightweight, with the only mechanical question that the GM really needs to answer is “Okay, X happens– how much does it hurt?” and set the Pain dice accordingly. Sure, there’s the hope and despair economy to manage as well, but that’s just a shaker of spice to season the Pain. By being a lightweight system to GM, and with a thin setting, DRYH is strongly focused on making it all about the protagonists. So no, I don’t see DRYH having an ongoing storyline save in the stories that the player characters bring to the table.
Spirit of the Century on the other hand has an even thinner setting, but a more detailed storyline bubbling in the back of my head. There’s a pretty natural progression that these could take, riffing on the title — the other titles in the series, that may or may not turn into products for us, would be Shadow of the Century and Spirit of the Millennium, just to give you a taste. Possibly with an epilogue called something like Shadow of the Millennium or whatever. Shadow of the Century is probably the closest to potentially actually happening, based on a concept of — more or less — turning the Century Club into the A-Team in the dark oppressive future of 1984, but that’s still a ways down the road.
- Do you have any other new properties that we haven’t already covered that are currently in development? When can we expect to see them?
Well, like I mentioned, we’ve got Ben Baugh working on a new supplement for Spirit of the Century. How soon we’ll see that will depend on boring things like budget and time availability.
There’s also something else I’m sort of working on in partnership with another company that I can’t really talk about yet.
But in both cases, these projects will involve dinosaurs. Because who doesn’t need more dinosaurs in their games?
My business partner Rob Donoghue has become pretty enamoured of D&D 4th Edition lately (as have I, though not with the same verve as Rob), so who knows what will come of that.
It’s all very speculative and “hmm, if only we could have the time and money to do…” stuff at Evil Hat these days. Largely because the Dresden Files RPG is consuming such a monstrous portion of our resources. Many new and exciting things can happen… once that’s done.
- Has the coverage of your games on actual play podcasts such as the RoleMonkeys increased the interest in your products?
Absolutely, categorically, yes. Back when the Role Monkeys (and the Game Master Show) were doing their first few podcasts of actual play of Evil Hat’s games, I was watching the day to day sales numbers pretty closely. The experience was new! Numbers were exciting! And did I mention new! So when those podcast episodes hit the interwaves, I saw a real, palpable spike. Just goes to show the truism actual play sells games is dead on.
- What do you think the relationship between this new media revolution and independent publishers should be like?
Hm. Symbiotic? When it comes right down to it, podcasts need content, and publishers need exposure, so these two things are really primal peanut butter and chocolate, if you ask me.
- Several other publishers offer free micro-supplements or adventures on their websites. Does Evil Hat plan on offering these kinds of gaming aids to the community? If not, why?
No. I do see the point of it, but I think our community is lively and vibrant enough that we can rely on them to pick up that particular slack. I’d rather focus Evil Hat’s resources and attention on getting out the big new things rather than potentially nickle and diming our often-constricted output to death.
But this is definitely a moving target kind of answer. As Evil Hat grows, our capacity to do small things without those being at the expense of the big things will improve, I’m sure.
- Do the fan-made supplements affect your position?
Only by making me all the more comfortable that Evil Hat doesn’t need to directly do that. I’ve rarely seen something produced by a fan of our games that I didn’t find in some way much cooler than what we ourselves might do. Our fans are great.
- What sort of challenges does an independent gaming publisher face?
Plenty. It’s easy to dream big, reach for the big, and then crash and burn when you inevitably fall short. If there’s one thing I’d recommend to folks wanting to start out, it’s to downsize those dreams a bit, start small, and incrementally build from tiny successes into big ones. It’s what I’ve done over the last two years with Evil Hat and it’s worked out pretty well as a model.
But as print on demand gets cheaper and cheaper, and more interest in electronic products grows, it’s going to become harder and harder for a single small operation to get noticed in and among all the hubbub. Independent publishing is where a lot of the exciting innovation is happening, but those innovations really have to ring out and be heard, be something extraordinary, be something worth talking about and learning from, in order to have a shot at sales success.
But that’s not the only kind of success to be had. There are lots of others — I mean, heck, look at what Levi Kornelsen’s doing with Amagi Games (http://www.amagi-games.com/) — weekly, sometimes even daily, free, excellent ideas for things to do with your games. And he’s putting all of that out in the public domain. Levi’s success won’t be measured by sales figures, when it all gets tallied up, but I’m betting it’ll still be palpable.
- What did Evil Hat do to resolve these challenges?
We got married.
Seriously, Evil Hat would not exist without Deborah Donoghue (Rob’s wife) and my wife, Christie. My wife supported me when I decided the Internet industry was poisoning me and I had to get out, and she’s made it possible for me to have a full time game industry life, at least for a few years. I’m so much happier and healthier as a result, and Evil Hat’s been able to turn into something I’m very proud of. And without Deborah and Christie backing Rob and I when we got the chance to score the rights for the Dresden Files RPG, that simply wouldn’t have happened, and so much of Evil Hat’s success has come about simply because we’ve had that opportunity.
It’s a good life. It’s hard work. I wouldn’t choose any other way to do it.
All of Evil Hat Productions games can be purchased at Indie Press Revolution. Be on the lookout here on Reviews from a Dead Planet for reviews of their upcoming and already released products!
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Cause we don’t have swans. Get it?
Sorry.
Anyway, for more than a few years, Happy Harbor has gone to the efforts to adjust prices on extremely out-of-whack SRPs on, primarily, trade paperbacks and graphic novels. Just over a year ago, well before the dollar reached par, we decided to follow in the footsteps of our colleagues and friends at Redd Skull in Calgary and began pricing everything based on the exchange rate at the time of billing.
This pricing policy would provide a level playing field, as it were, for the customer and the retailer. Thankfully just about every person accepted the change, realizing at that time things were working quite in their favour and everyone has become comfortable with it since. Occasionally someone will ask why our prices are above cover and we did have one customer who proclaims to have left us for greener pastures. More on them in a moment.
First, to dispel a few misconceptions. Canadian cover prices on comics from American publishers are arbitrary values, adjusted however they feel necessary. A majority of comic companies do not even print Cnd prices on their books but since Marvel and DC do, the majority of books on the shelves appear to be priced at par or only slightly above.
Pricing to retailers for comics is based on the US cover price; so again, the Cnd price plays no part or has any effect. It has been said that Marvel and DC use those prices because there is extra shipping or duty costs involved but that’s not true since we Canadians are billed based on the US price, in US dollars and then converted to Canadian by the distributor (or by Visa/MasterCard).
Marvel and DC have a set system for determining what the Cnd cover price will be…
*snicker*
*snicker*
hee-ha-aha-ha-ha-ha!
Sorry. If they did, it certainly defies logic since it’s not consistent between their comics and graphic novels nor is it reflective of the ever changing rate. Four months after the Cnd dollar was at par, the Big 2 finally dropped their cover prices. Now that the dollar is above the US again for the past several months, they haven’t changed. Nor do they ever, EVER, acknowledge why or how they set the price. It’s a mystery not to be revealed, for some reason.
In the end, it is a bit of a moot point since it’s a “Suggested Retail Price” and not a “Set in Stone” price. Many factors help determine how much something costs and I don’t expect a store in Yellowknife to charge the same for a comic as they would in Toronto with the additional shipping they have to pay. Retailers are free to charge what they want but the original price on the cover is a guide to expectations.
So why do Marvel and DC still print Cnd prices? Well, as small as the market is in Canada, it’s still a good portion of sales and often you try and treat your smaller customers as well as your bigger ones. With the majority of comic shops being small, non-computerized shoppes, having a printed cover price saves them from stickering books. Of course, having the wrong price hurts their bottom line but hey, in an industry where less work is always better, a few cents here and there so you don’t have to sticker anything is a nice trade off.
So, the HH customer who “left” us for lower prices, well, that’s not working out so well for him now. For a bit, with the strong Cnd dollar, most Edmonton stores were charging the US price AND offering the usual file discounts. Were, until the dollar started to weaken again then chain store A cut off all file discounts (HH actually just adjusted discounts accordingly but still honoured the original deals offered to people) and now chain store B has added a 6% surcharge to all of their product. ALL OF IT, no matter how old it is. So, something from 8 months ago, purchased when the dollar was at par, is now 6% more. Something purchased second hand for pennies on the dollar is also subject to the out-of-this-world levy. I would suspect that the customer is beginning to see a potential problem here.
The long range plan is lost for sure. Removal of discounts and surcharges are a decent short-term solution for the company but a hassle for the customer. And what happens when the dollar gets worse and those plans no longer meet the needs of the company? What do you charge it there’s no Cnd price? Who many times do you adjust your surcharge to all of your products?
And while the one defector mentioned that I was just making more money than my competitors and not being customer friendly, I reminded him that our “surplus” went right back into the store in the ways of a greater selection of titles and products, better paid staff who are happier and provide better customer service (even if they don’t get tipped) and also affords us to provide outside events that reach schools, libraries and the community as a whole. Plus, even though our prices on a $2.99 US comic may change from week to week, regular customers always knew what to expect and new customers appreciated our logic.
And certainly no one made an issue when our dollar was worth more than the US and people were getting their books below the SRP.
So what can we expect out of all of this? From HH, more of the same but from other stores, probably a lot of floundering, flopping, customer confusion and dissatisfaction along with the potential alienation of the buying public which is not good for our industry. Hopefully, they’ll change their tune.
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