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Probably not very.
About half a lifetime ago, with the rise of the eco-friendly movement, I began to wonder why comics were still printed on paper. Wasn’t there a better way, other than a computer monitor, to provide this most excellent form of entertainment to the masses? Couldn’t they be printed on something man-made and less dangerous?
Now, I’m not “Joe Treehugger” (don’t even think of stealing that for a character name) but I have been trying to make a bigger impact in my personal life with being responsible about my footprint on the planet. Sadly, I then come to work and hear the cries of thousands of dead trees for 10 hours a day. Okay, a bit over the top but you get the point.
Why aren’t comics printed on something other than paper? Considering the chemicals used to make a lot of the comic paper more vibrant, it almost seems a no-brainer that we could advance forward to print this four coloured magic on something else. Turns out, there are options, like in any other industry, but again, like in any other industry, companies are resistant to change.
A recent article on the Comics Foundry website called “Crisis on Environmental Earth” covers the alternatives in some detail, providing the information about the damage being done to the world from not just paper production but also the typo of inks used as well. Personally, I had no idea how harmful most inks are and thankfully, there are alternatives that some companies (like DC) are using these days.
But using recycled paper seems to be the big bump in the road. Seemingly, as with most things environmentally friendly, recycled paper is perceived as more expensive. Dark Horse refuses to even consider it an option because of this perception but Image Comics changed printers over a year ago and discovered their earth friendly paper and process to not only maintain the quality of their product but actually improved it (too bad it can’t help on the creative side too).
While most companies are willing to at least talk about what they are doing or looking at to make this industry healthier, there is always one stick-in-the-mud. One guess. Yep, Marvel. They refuse to talk about their “trade secret” paper which means they are doing nothing except helping to bring Joe Quesada’s prophecy of paper comics going the way of the dodo in 30 years to fruition.
Most people familiar with the industry side of comics have heard of Quebecor printing. For decades, they were THE publisher for comics in North America, sometimes printing up to 80% of the periodicals on the comic racks and they are still a force today. Sadly, a tour of their website provides no information about what they offer for printing options in an eco-friendly manner instead choosing to focus on their multi-media expansion and global dominance in print media. A possible field trip to the Edmonton office may be in order to find out more but you would think that in the interests of just good, old-fashioned PR, they would tout “soy-based inks and affordable recycled paper” as much as possible.
In the end this Rant’s a bit of downer, I know, and I’m certainly not going to tell any of you to buy fewer comics (honestly, I won’t be). What we should do is start letting companies know that we think is issue is important. Ask them to put it in their Previews solicitation and in the legal print of their comics how friendly they are made and see what kind of an impact it will have. I’m sure many of us, when debating on a new comic to test the waters on, will have the scales tipped towards the one book with a mind toward the future as opposed to one that’s less Marvelous. Just sayin’ is all.
The Shepherd