The most obvious purpose of a movie trailer is to entice you to want to watch the movie. I doubt there’s a single trailer out there that didn’t entice at least one person you knew to go watch it, regardless of how horrible the movie may have looked to you. This is their purpose, and they are successful; but, of course, what often happens is the trailer contains the best parts of the movie, and you wonder why you saw the movie at all. Or the trailer actually manages to complete mislead you as to what the movie was actually about.
What? It could happen.
But what happens if a movie trailer is so fantastically, utterly impressive unto itself; what if it sets new levels of the mystery and suspense involved in watching a trailer; if it cannot live up to the standard that it is creating, because once the mystery is solved … you wish you were still left in the dark. The greatest example of “success” in this category, of course, is Blair Witch. They released a trailer (along with a large amount of viral marketing) that took hold of the world of entertainment for longer then most, grabbed a bunch of people, and threw them into theaters where they proceed to throw up. Well, some people did. It’s true!
But Blair Witch succeeded not because of the marketing, or the trailer, but because the movie DID NOT REVEAL what was chasing them. It stayed permanently in the unknown, and that was absolutely for the best. Blair Witch was a success. It SUCKED ASS, but it was a success. (Blair Witch 2, on the other hand, rocked my socks. Go figure. I am so in the minority on this.)
The trailer for Cloverfield is impressive. The teaser was also impressive. It has people talking, wondering, speculating: What IS it?
Setting aside the obvious answer that everyone is so inclined to put forth (me not excluded), is there ANY answer that would impress anyone? Just like, when the “monster” on LOST (also produced and created by JJ Abrams) is revealed, is there even the remotest chance that it will satisfy what anybody had in their mind?
Or will they go the Blair Godzilla route, and simply not reveal Godzilla at all.
Er, I mean… whatever the creature is.
Regardless. I enjoyed the trailer, you will too. Speculate away!